PRIVACY POLICY - COMMITMENT TO YOUR PRIVACY
This site is owned and operated by Fashion Forward UK Ltd. Your privacy on the Internet is of the utmost importance to us. We want to make your experience online satisfying and safe.
We gather certain types of information about our users. Because of this we want you to fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
Fashion Forward UK Ltd gathers two types of information about users:
- Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our sale information or to email a friend. Please help Fashion Forward keep your information up to date by notifying us of any changes.
- Information Fashion Forward UK Ltd gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers' needs and to help us better understand the demographics of our audience. Under no circumstances does Fashion Forward divulge any information about an individual user to a third party.
Usage tracking
Fashion Forward UK Ltd tracks user traffic patterns throughout our site. However, we do not correlate this information with data about individual users. Fashion Forward UK Ltd does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).
We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall.
Cookies
We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not collect personal information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. The only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. Fashion Forward UK Ltd uses cookies to track user traffic patterns (as described above).
You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie.
Use of information
Fashion Forward UK Ltd uses any information voluntarily given by our users to enhance their experience on our site, whether to provide interactive or personalised elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in order to send out electronic mail. We send intermittent e-mails to subscribers when we think subscribers might be particularly interested in something we are doing. Fashion Forward UK Ltd never shares mailing lists with any third parties.
We use tracking information to determine which areas of our site users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
Fashion Forward UK Ltd creates aggregate reports on user demographics and traffic patterns. This allows our users to receive information that is pertinent to their needs.
Sharing of the information
Fashion Forward UK Ltd uses the above-described information to tailor our content to suit your needs and help us better understand our audience's demographics. We will not share information about individual users with any third party.
Security
Fashion Forward UK Ltd operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised individuals have access to the information provided by our customers.
Your consent
By using this site, you consent to the collection and use of this information by Fashion Forward UK Ltd. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.
